The Problem:
Despite the lockdown and the availability of the TM app, many Filipinos still prefer the old traditional way of topping up their mobile load— going out and buying it at sari-sari stores.
The Idea:
If lockdown rules are not enough to stop them from going out then why not scare them with ghost stories instead?
We created different horror stories that happens because the characters are outside. These were posted during undas (the Filipino Halloween) on IG, FB, and on TikTok.
"Sa Harap"
Copywriters: Maan Bautista, Albert Millar, Jonel Revistual
Art Director/Illustrator: Bern Cordora
Editor: Val Medina
"Bantay"
Copywriters: Maan Bautista, Albert Millar, Bern Cordora
Art Director/Illustrator: Bern Cordora
Editor: Nadine Cabangon
"Down"
Copywriters: Maan Bautista, Albert Millar
Art Director/Illustrator: Bern Cordora
Editor: Ivan Cocjin
Recognition
Campaign Brief The Work 2022 - Radio + Audio | Kidlat Awards 2021 - Finalist in Creative Storytelling: Audio | Boomerang Awards 2021 - Bronze in Campaign Effectiveness: Entertainment
Agency Wunderman Thompson PH
Creatives ECD: Brandie Tan / Tin Sanchez | GCD: Maan Bautista | ACD: Monix Tabag | Copywriter: Albert Millar | Art Director: Bern Cordora | Editors: Nadine Cabangon, Val Medina, Ivan Cocjin