Insuring New Year's resolutions
Insight:
Just like any other person in the world, Filipinos practice the yearly tradition of making New Year's resolutions and every year they also fail to stick to it.
The Idea:
Taking inspiration from the usual New Year’s resolutions posts online, we renamed different Manulife plans to make it more relevant to consumers. We also created a film series that communicated how getting those plans can help people achieve their resolutions.
Agency Wunderman Thompson PH
Creatives ECD: Brandie Tan | CD: Javey Villones | ACD: Isai Martinez | Copywriter: Albert Millar | Art Director: Bern Cordora | Film Director: Lyle Sacris | Production: Pabrika