How we shookt the local Twitter universe
Jose Rizal's Noli Me Tangere is a required school reading in the Philippines, but let's be honest, millennials won't have the interest or enough attention span to really read and understand that 744-page classic (I didn't.)
So to celebrate Buwan ng Wika, we decided to make millennials read Noli Me Tangere, without them knowing.
The Idea:
We translated Jose Rizal's classic into modern day tweets.
The Tweets:
Agency BBDO Guerrero
Creatives CCO/ECD: David Guerrero | CD: Nikki Golez | Copywriter: Bern Cordora / Rayna Reyes