The Brief:
Create one social post about the World Cup
The Challenge:
When we were briefed about this project, my CD (Rach) who was also my copy partner that time, were given a very extensive list of Fifa World Cup guidelines and regulations. Snickers wasn’t an official sponsor so there are a lot of images and words that we absolutely cannot use.
So what did we do?
We decided to use every other phrase other than World Cup... and created more than just one social post.
The posters that I illustrated:
Some of the illustrations I made for the real-time response on social media.
Awards
AdStars 2019 - Silver in Design: Posters, Silver in Interactive: Use of Online Ad | Cannes Lions 2019 - Finalist in Digital Craft: Digital Illustration & Image Design, Finalist in Digital Craft: Overall Aesthetic Design | Adobo Design Awards 2019 - Gold in Illustration: Applied Illustration, Bronze in Integrated Design | Kidlat 2019 - Gold in Design/Outdoor/Print Craft: Best Art Direction, Silver in Digital Craft: Best Art Direction/Design, Silver in Creativity in Social Media: Social Post, Finalist in Creative Effectiveness: Digital Activation & Campaign | AdFest 2019 - Silver in Interactive: Use of Social, Bronze in Design: Digital and Interactive, Finalist in Design: Illustration | Epica Awards 2018 - Shortlist in World Cup Advertising | Spikes Asia 2018 - Bronze in Digital Craft, Shortlist in Digital
Agency BBDO Guerrero
Creatives CCO: David Guerrero | ECD: Federico Fanti | CD/Copywriter: Rachel Yulo | Art Director: Bern Cordora
Illustrations by Liz Castañeda, Bern Cordora, Gab Garcia, Miel Soneja, Michelle Edu, Franco Villaflor, Trisha Salonga, Nico Zapanta, Nikki Sunga, Chico Javier, Miel Soneja, Michelle Co, Caleb Cosico, Manuel Villafania, Trisha Tobias