While searching for stock photos for a different project, I noticed that the entrances of caves in the images look very similar to nostrils. I shared this to my teammate (Miel, also an Art Director) and we came up with the idea to create a print series.
We drew up the thumbs, made a badly-put comp, and finally we got the go signal. But there was one problem— there was no budget.
We can't shoot and we can't buy stock photos too. But with the combination of all the different free-to-use stock image websites + hundreds of hours searching for the perfect images + sweat, blood, and determination of 2 art directors + one master final artist + the rest of the ever supporting team, we came up with these 4 print ads for Messy Bessy's All-Natural Aroma Spray.
"Field"
"Forest"
"Beach"
"Mountains"
Recognition
Spikes Asia 2018 - Shortlist in Outdoor | AdFest 2019 - Finalist in Outdoor | Campaign Brief: The Work 2019 - OOH: Posters, Point of Sale | Lürzer's Archive Vol. 1 - 2019 - House & Garden
Agency BBDO Guerrero
Creatives CCO: David Guerrero | ECD: Federico Fanti | CD: Rachel Yulo / Liz Castañeda | Art Director: Bern Cordora / Miel Soneja | FA Artist: Manny Vailoces