Trendjacking 2023's most viral break
For over 67 years, KitKat has been known to celebrate breaks of all kinds. But recently, there was one specific break that not even KitKat could celebrate—The KathNiel break-up.
We took the split of the Philippine’s premiere love team to heart, and to social media. Ironically, the one break we couldn’t take was the one that took social media by storm. Our single post was able to reach a multitude of people and platforms.
The results in just a few days:
1.1M Clicks, 1.2M Engagements, 5M+ Reach, 1 shoutout from Kath herself (photo of Kat), all organic.
Agency Wunderman Thompson Ph
Creatives CCO: Joe Dy | ECD: Maan Bautista | ACD: Albert Millar, Bern Cordora | Senior Art Director: Paul Castro | Copywriter: Ced Peji