Self-love activated deals
Changing McDonald's iconic "I'm lovin' it" into "I'm lovin' me"
Awards
2024 Campaign Brief The Work
Mobile
2024 New York Festivals
Finalist in Digital/Mobile: Voice Activation
2024 Asia-Pacific Tambuli Awards
Bronze in Mobile Marketing
2024 Kidlat Awards
Bronze in Creative Commerce
Finalist in Touchpoints and Technology
Finalist in Innovation
2023 Boomerang Awards
Finalist in Commerce
Finalist in UX & UI
Agency VML Manila
Creatives CCO: J. Dy | ECD: Maan Bautista | GCD: Javey Villones | ACD: Albert Millar, Ali Sadsad, Bern Cordora, Boyet Custodio | Senior Art Director: Paul Castro, Trishia Vilarmino | Senior Copywriter: Angel Santos, Jillian Librodo